Ross Shelford

Product designer + builder

Pistonlog

What:A full-stack garage management platform that links customers, vehicles and jobs in one operational workflow.

Live garage pilotOne year from research and design to a full-stack build, now tested in a four-bay garage with 10 employees.

Founder
Product design
Full-stack engineering

Pistonlog project preview

Fluentforms

What:An AI voice-to-form platform that turns field workers' spoken updates into structured, reviewable compliance forms.

Early accessBuilt solo across strategy, product design, infrastructure, full-stack engineering and go-to-market.

Founder
Product design
AI product engineering

Fluentforms project preview

Pinpoint Works

What:A live-worklist platform that helps yacht staff, accountants and shipyards coordinate superyacht maintenance.

Acquired by Voly GroupThe acquisition followed a redesign, design-system programme and a sustained run of feature delivery.

Lead product designer
Design system
Feature design

Pinpoint Works project preview

Imagineear

What:Digital product design for interactive multimedia guides across museums, stadiums and cultural attractions.

50+ projectsDelivered over six years across research, interface design, prototyping and production support.

Digital product design
Research
Prototyping

Imagineear project preview

Everything else, still worth a look.