Pistonlog
- Founder
- Product design
- Full-stack engineering
What:Garage management connecting customers, vehicles and jobs.
Results:
Live garage pilotFour bays, 10 employees. Built in one year.
Hi, I’m Ross Shelford
I design and build software for complex, real-world work.
My work spans garage and superyacht operations, alongside digital visitor experiences for major museums and leading football clubs through Imagineear.
clients I’ve worked with
- The Design Museum
- Manchester United
- Saatchi Gallery
- Arsenal
- Ashmolean Museum
- Manchester City
- Royal Albert Hall
- Tottenham Hotspur
- Liverpool FC
- Wimbledon
Featured product work
TotTap
- Product design
- Mobile development
What:Simple baby-care tracking for parents and carers.
Results:
Working app, in developmentMobile app, interactive widgets and an Apple Watch companion.
SellSea
- Product design
- Brand identity
- Full-stack + voice AI
What:AI voice outreach turning prospect lists into reviewable sales conversations.
Results:
Live productDesigned and built end to end, from brand to billing and voice AI.
Fluentforms
- Founder
- Product design
- AI product engineering
What:AI turning field workers’ spoken updates into reviewable compliance forms.
Results:
Early accessSolo-built, from product strategy and design to engineering and launch.
Pinpoint Works
- Lead product designer
- Design system
- Feature design
What:Shared worklists coordinating superyacht maintenance.
Results:
Acquired by Voly GroupRedesign, design system and ongoing feature delivery.
Imagineear
- Digital product design
- Research
- Prototyping
What:Interactive multimedia guides for museums, stadiums and cultural attractions.
Results:
50+ projectsSix years of research, interface design, prototyping and production support.
More work.
- Heritage ArchitecturalWebsite, Logo2026
- Cheshunt FencingWebsite, Logo2026
- A New Vision of BritainCharity Web Development Consulting2026
- Steel SubbyWebsite, Logo2025
- Imagineear RebrandAnimation, Tone of Voice, Logo2020
- Mum and BabyMobile App2019
- Pearson LiteracyIllustration, Graphic Design2017
- Burton SnowboardGraphic Design2016