Archive / 2025
Steel Subby
A complete identity, website and technical setup for a steel fabrication business starting its online presence from scratch.
- Discipline
- Brand identity
- Build
- One-page website
- Delivery
- End to end
The challenge
Turn a rough starting point into a credible business.
The owner needed more than a logo. The project covered identity, website design and development, domain setup and hosting, giving the business one coherent way to show its work and win trust.
Logo evolution
Colour source
Red taken from the work itself.
The accent colour came from a painted steel beam rather than a generic brand palette. It grounds the identity in a recognisable material from the fabrication process.
What made it work
A simple mark, a colour rooted in the trade and a website built around the questions customers actually ask.