Steel Subby
A complete brand transformation for a steel fabrication business, including logo redesign, website development, and full technical setup. This project involved working directly with the business owner to create a professional online presence from scratch.
The Challenge
A steel fabrication business owner needed a complete brand overhaul. Their existing logo was messy and unprofessional, and they had no online presence. They needed a professional logo that reflected their industry and a simple, effective website to showcase their services.
The Solution
A complete brand transformation including a redesigned logo with steel beam red colouring, a clean one-page website, and full technical setup including domain registration and hosting configuration.
Logo Evolution
Original Logo
Messy and unprofessional design that needed complete overhaul
Generic Attempt
Too generic and lacked distinctiveness for the steel industry
Final Design
Two overlapping bolts forming an "S" shape, representing connection and the two "S's" in Steel Subby
Project Details
Brand Design
Logo Redesign & Colour Palette
Website Development
One-Page Site & Full Setup
Technical Setup
Domain & Hosting Configuration
Colour Evolution
From Blue to Steel Beam Red
The original blue colour was changed to a distinctive steel beam red, which better represents the steel fabrication industry and creates a more memorable brand identity. The final design features two overlapping bolts forming an "S" shape, representing connection and the two "S's" in Steel Subby.
Website Development
Link to WebsiteSimple One-Page Design
The website was designed as a clean, single-page site focused on informing potential clients and building trust. The layout emphasises key information that clients need when hiring steel fabrication services.
The design prioritises clarity and ease of navigation, ensuring visitors can quickly find the information they need to make informed decisions about their steel fabrication projects.
Key Features
- • Service Information: Clear explanation of what clients can expect when hiring Steel Subby
- • Professional Credentials: Emphasis on being coded welders with proper qualifications
- • Trust Building: Content designed to establish credibility and reliability
- • Contact Form: Easy-to-use form for potential clients to get in touch
- • Mobile Responsive: Optimised for all devices and screen sizes
Key Insights
This project provided valuable experience in client collaboration and end-to-end project delivery:
Client Collaboration:
Working directly with a business owner taught me the importance of clear communication and understanding their vision. The process of iterating from the initial messy logo to something professional required patience and the ability to explain design decisions in business terms they could understand.
End-to-End Project Delivery:
From initial concept to final deployment, I handled every aspect of this project. This included logo design, website development, domain setup, and hosting configuration. This comprehensive approach gave me valuable experience in managing complete client projects.