Archive / 2020
Imagineear Rebrand
A more energetic identity for a company creating multimedia visitor experiences across museums, culture and sport.
- Discipline
- Brand identity
- Scope
- Motion and website
- Duration
- Three months
The ambition
Make technology feel like part of the experience.
Imagineear works between digital products and physical places. The identity needed to communicate technical capability without losing the sense of discovery that makes a visit memorable.
Final identity
A compact signal mark, a clear wordmark and enough energy to move across screens, lanyards and visitor touchpoints.
Development
From drawn ideas to one flexible mark.
In the world
A system built for more than a brand guide.
The new identity was applied across physical and digital touchpoints, keeping the same purple and green signals while adapting to radically different formats.
Website
The identity, put to work.
The website carried the new system into a practical sales and storytelling tool, bringing projects, sectors and services into one coherent experience.
What holds it together
The identity feels consistent because it behaves like one system, not because every application looks the same.